10 Best Cold Email Marketing Tools Review - 2024

Quick summary of the best cold email marketing Tools for 2024:

1. Mailshake best cold email marketing Tool for B2B Marketing

Mailshake is designed to be simple and user-friendly, allowing businesses to create and manage email campaigns effortlessly. It also integrates well with other tools for a multi-channel approach.

Key Features:

• User-Friendly Interface: Easy to create and manage campaigns.
• Integrated Phone Dialer: Combine email and phone outreach.
• CRM Integration: Connects with Salesforce, HubSpot, and other CRMs.
• Automated Follow-Ups: Schedule follow-up emails to boost response rates.
• Custom Templates: Use and create templates for efficient email creation.

Pros:

• Intuitive and easy to use.
• Supports multi-channel outreach with phone integration.
• Strong CRM integration capabilities.

Cons:

• Email Sending Limits: Restrictions on daily sends through Gmail and Outlook servers.

Pricing

Starts at $58/month.

Bottom Line:

Mailshake is great for businesses looking for a straightforward, user-friendly tool that integrates well with CRM systems.

Website: mailshake.com

2. Saleshandy

Saleshandy is a versatile cold email marketing tool that offers a range of features designed to improve deliverability, manage multiple email accounts, and automate follow-up sequences.

Key Features:

• Unlimited Email Accounts: Connect multiple email accounts at no extra cost.
• Automated Warmup: Enhance deliverability with advanced warmup settings.
• LinkedIn Email Finder: Find and verify emails from LinkedIn profiles.
• Unified Inbox: Manage all communications from one place.
• Agency Portal: Manage client campaigns with custom branding.

Pros:

• Unlimited email accounts and warmup features.
• Effective LinkedIn email finding.
• Comprehensive inbox management.
• Ideal for agencies with custom branding options.

Cons:

• Support Response Time: Customer support can be slow during peak periods.

Pricing

Starts at $36/month.

Bottom Line:

Saleshandy is a great choice for businesses looking for a versatile email marketing tool with strong deliverability features and agency management capabilities.

Website: www.saleshandy.com

3. Smartlead.ai

Smartlead.ai provides a comprehensive solution for email marketing, supporting extensive email campaigns and multi-channel outreach to maximize engagement.

Key Features:

• Unlimited Email Sending Accounts: Manage large-scale campaigns without restrictions.
• Automated Warmup: Builds a positive sender reputation for better deliverability.
• Multi-Channel Outreach: Email, SMS, Twitter, WhatsApp support.
• Unified Inbox: Manage all communications from a single interface.
• Detailed Analytics: Track performance metrics to optimize campaigns.

Pros:

• Supports versatile multi-channel outreach.
• Effective deliverability with automated warmup.
• Comprehensive inbox management.

Cons:

• Customer Support Delays: Support can be slow during peak times.

Pricing

Starts at $49/month.

Bottom Line:

Smartlead.ai is a versatile tool ideal for businesses needing multi-channel outreach capabilities and robust email deliverability solutions.

Website: www.smartlead.ai/

4. Woodpecker

Woodpecker offers automated email outreach solutions, integrating well with popular email clients and providing intelligent follow-up systems to enhance response rates.

Key Features:

• Integration with Gmail and Outlook: Seamless email management.
• Automated Follow-Ups: Intelligent follow-up system for better engagement.
• LinkedIn Integration: Extend outreach efforts to LinkedIn.
• Email Verification: Check for invalid email addresses before sending.
• Custom Templates: Use and create email templates for efficiency.

Pros:

• Dependable and easy to use.
• Strong customer service.
• Reliable email delivery.

Cons:

• Limited Daily Contacts: Entry-level plans restrict the number of daily contacts.

Pricing

Starts at $39/month.

Bottom Line:

Woodpecker is excellent for businesses needing reliable email automation and follow-up systems.

Website: https://woodpecker.co/

5. SmartReach.io

SmartReach.io is designed to ensure high deliverability with features like email validation and detailed analytics, making it suitable for businesses focused on maintaining a strong sender reputation.

Key Features:

• Email Validation: Ensures high deliverability.
• Personalized Sequences: Customize follow-ups based on recipient actions.
• Detailed Analytics: Track and optimize performance metrics.
• Multi-Channel Outreach: Supports email, LinkedIn, and more.
• Team Collaboration: Manage outreach efforts collaboratively.

Pros:

• Reliable email validation.
• Effective personalized follow-ups.
• Insightful analytics.

Cons:

• Initial Setup: Can be time-consuming for new users.

Pricing

Starts at $35/month.

Bottom Line:

SmartReach.io is ideal for businesses focused on maintaining high email deliverability and optimizing outreach campaigns.

Website: https://smartreach.io/

6. QuickMail

QuickMail offers essential features for effective cold email marketing, including free email warm-up and LinkedIn outreach, making it a reliable choice for small to medium-sized businesses.

Key Features:

• Free Email Warm-Up: Enhances deliverability.
• LinkedIn Outreach: Expands reach beyond email.
• Inbox Rotation: Efficiently manage multiple inboxes.
• Automated Follow-Ups: Schedule and automate follow-ups for better engagement.
• CRM Integration: Connect with major CRM systems.

Pros:

• Effective email warm-up features.
• Supports multi-channel outreach.
• Efficient inbox management.

Cons:

• Pay Per Seat: Costs can add up quickly for larger teams.

Pricing

Starts at $49/month.

Bottom Line:

QuickMail is a solid choice for businesses seeking reliable email warm-up and multi-channel outreach capabilities.

Website: https://quickmail.com/

7. Instantly.ai

Instantly.ai is a robust platform designed to optimize cold email marketing campaigns for B2B businesses. It provides extensive features to enhance email deliverability and personalize outreach.

Key Features:

• Unlimited Email Sending Accounts: Scale your campaigns with no limits on sending accounts.
• Automated Warmup: Gradually increases sending volume to improve deliverability.
• B2B Lead Database: Access a comprehensive database to target high-quality leads.
• Generative AI: Utilize AI to create personalized email content.
• Comprehensive Analytics: Detailed metrics to track and optimize performance.

Pros:

• Scalable with unlimited accounts.
• Enhanced deliverability with automated warmup.
• Advanced personalization using AI.
• Detailed analytics for performance optimization.

Cons:

• Steep Learning Curve: The wide range of features can be overwhelming for new users.

Pricing

Starts at $37/month.

Bottom Line:

Instantly.ai is ideal for businesses looking to scale their email outreach and enhance deliverability with advanced AI personalization.

Website: Instantly.ai

8. Reply.io

Reply.io offers a robust sales engagement platform with multichannel capabilities, making it suitable for comprehensive outreach strategies across email, LinkedIn, and more.

Key Features:

• Multichannel Outreach: Supports email, LinkedIn, SMS, and more.
• Lead Database: Access to a comprehensive lead database.
• CRM Integrations: Native integrations with major CRMs.
• Automated Follow-Ups: Efficiently manage follow-up sequences.
• Detailed Analytics: Track and optimize performance metrics.

Pros:

• Effective multichannel capabilities.
• Extensive lead database.
• Responsive customer service.

Cons:

• Pricing: Starts at $70/month.

Pricing

Starts at $70/month.

Bottom Line:

Reply.io is ideal for businesses needing a comprehensive sales engagement platform with multichannel outreach capabilities.

Website: https://reply.io/

9. Hunter.io

Hunter.io specializes in finding and verifying email addresses, making it an essential tool for businesses focused on building accurate and reliable email lists.

Key Features:

• Email Finder: Efficiently find and verify email addresses.
• Campaigns: Manage and automate email outreach campaigns.
• CRM Integration: Seamlessly connect with tools like Salesforce.
• Domain Search: Discover email addresses associated with specific domains.
• Bulk Email Finder: Process large lists of contacts at once.

Pros:

• Efficient email finding and verification.
• Comprehensive campaign management.
• Seamless CRM integrations.

Cons:

• Scalability: Limited features for large-scale email campaigns.

Pricing

Starts at $49/month.

Bottom Line:

Hunter.io is perfect for businesses that need reliable tools for finding and verifying email addresses.

Website: https://hunter.io/

10. Lemlist 

Lemlist is known for its strong focus on personalization and creative outreach strategies. It helps businesses make their emails stand out through unique customization options.

Key Features:

• Personalized Email Campaigns: Create highly customized emails for better engagement.
• Multi-Channel Outreach: Supports email, LinkedIn, and other channels.
• A/B Testing: Test different email variations to find the most effective strategy.
• Custom Fields: Enhance personalization with tailored fields.
• Automated Follow-Ups: Set up follow-up sequences to improve response rates.

Pros:

• Excellent personalization capabilities.
• Supports multi-channel outreach.
• Effective A/B testing features.

Cons:

• Higher Cost: Starts at $59/month, which might be expensive for smaller businesses.

Pricing

Starts at $59/month.

Bottom Line:

Lemlist is perfect for businesses that prioritize personalized and creative email outreach strategies.

Website: www.lemlist.com